1 Social networks rule the world This year was dominated by developments in social networking, as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands embraced Facebook, with Cadbury twigging that the existence of a 14,000 strong group Bring Back Wispa ...
1. CADBURY, 'WISPA'S BACK'...Seemingly from out of nowhere, Publicis came through with a long-copy ad that may well pick up quite a few awards next year. Promoting the comeback of the Wispa chocolate bar, this is a warm-hearted and playful look back at the 80s. Agency: Publicis Writer: Alex Ball Art director: Andy Johns 2 ...
of the Wispa (1) chocolate bars from the cultural rubbish heap that was the 80s. As a writer, I love long ...
Noel Bussey loves the long-copy ad from Publicis heralding the return of Wispa bars to newsagents
. CADBURY - WISPA'S BACK CREDITS Project: Wispa's back Client: Jodie Bates, brand manager, Cadbury Trebor Bassett Brief: Announce the return of Wispa Creative agency: Publicis Writer: Alex Ball Art director ... : Posters THE LOWDOWN Wispa is back. Years after being withdrawn from the confectionary shelves ...
conversations. For instance, the 'Bring Back Wispa' campaign," he points out. "The bottom line is that anything ...
on social networking sites such as Facebook, Cadbury is using the microsite http://www.wispa.co.uk/ to build.... The website was designed and created by Brave. Wispa is the first Cadbury brand to ever have been re ... ,000 Facebook fans alone have campaigned to persuade Cadbury to bring Wispa back. ...
persuading Cadbury to relaunch Wispa. Perhaps, as Bartle Bogle Hegarty's Kevin Brown suggests, "active ...
The iconic chocolate bar is being relaunched in response to a plethora of online 'Bring back Wispa...- 13,799 Facebook users have made their allegiance to Wispa clear. The site has 93 'Bring Back Wispa' groups, whose membership has risen 35% since June. - At Glastonbury, two Wispa fans stormed Iggy Pop's performance with a banner. - Wispa Classic will be relaunched for a limited period from 8 ...
venues, Brighton. 7 Oct Cadbury Wispa relaunch. - Diary data supplied by www.yearahead.co.uk. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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