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Which brands do consumers want to be revived?

Cadbury is bringing back the Wispa chocolate bar following a growing campaign on social networking...Wispa was discontinued in 2003 but is set to make a comeback next month after thousands of consumers lobbied Cadbury on MySpace and Facebook, which spawned a 14,000 strong Bring Back Wispa group, writes Nikki Sandison . Wispa, which was first launched in 1981, is set to return on October 7 when ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.