to remove filtersHSBC backs down on graduate charges after Facebook campaign
30 Aug 2007 | by Jennifer Whitehead
to get Cadbury to bring back the Wispa chocolate bar succeeded, partly inspired by a number of groups ...
Search results for Wispa
Search filters:
Add Search Filters:
By Channel
- Digital marketing (2)
- Marketing (3)
- Media (1)
- Public Relations (1)
- Research & Data (1)
By Industry Sector
- B2B (2)
- Financial Services (1)
- Food & Drink (2)
- Media / Entertainment (2)
By Media
- Video (1)
Brand Republic's top stories of 2007
21 Dec 2007 | by Daniel Farey-Jones
1 Social networks rule the world This year was dominated by developments in social networking, as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands embraced Facebook, with Cadbury twigging that the existence of a 14,000 strong group Bring Back Wispa ...
Is Facebook the future of market research?
30 Aug 2007 | by Ray Poynter
,000 members between them, petitioned for Wispa (a bar discontinued in 2003) to be relaunched. Cadbury have ... this with Wispa, and Facebook users have learned they can make a difference. Will Facebook change the way brands ...
Which brands do consumers want to be revived?
29 Aug 2007 | by Vox pop
Cadbury is bringing back the Wispa chocolate bar following a growing campaign on social networking...Wispa was discontinued in 2003 but is set to make a comeback next month after thousands of consumers lobbied Cadbury on MySpace and Facebook, which spawned a 14,000 strong Bring Back Wispa group, writes Nikki Sandison . Wispa, which was first launched in 1981, is set to return on October 7 when ...
Cadbury to resurrect Wispa after social network pressure
20 Aug 2007 | by Alex Donohue
LONDON - Cadbury is to bring back one of its most famous brands, the Wispa chocolate bar, after a...,000-strong Bring Back Wispa group, to reintroduce one of its most enduring brands. Wispa, which was first ... . It is understood the bar, which had its main competition from Nestle s Aero, will cost 42p. Cadbury said Wispa ... to bring about Wispa s return is a Bebo group called We Like Wispa, and a YouTube video of the brand s TV ...
Additional Information
Campaign Jobs
- Sony DADC Sony Pictures Television , Shanghai
- SALES MANAGER (BEIJING) Sony Pictures Television , BEIJING
- Account Manager - Corporate Golin Harris , Based in Shanghai or Beijing
- VP Media Relations - Taiwan Inspire Executive Limited , Taiwan
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
