Marketer's diary
26 Sep 2007
venues, Brighton. 7 Oct Cadbury Wispa relaunch. - Diary data supplied by www.yearahead.co.uk. ...
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Focus on ... Cadbury Wispa relaunch
26 Sep 2007
The iconic chocolate bar is being relaunched in response to a plethora of online 'Bring back Wispa...- 13,799 Facebook users have made their allegiance to Wispa clear. The site has 93 'Bring Back Wispa' groups, whose membership has risen 35% since June. - At Glastonbury, two Wispa fans stormed Iggy Pop's performance with a banner. - Wispa Classic will be relaunched for a limited period from 8 ...
Cadbury: Crisis, what crisis?
05 Sep 2007
confectionery arm. Announces it will resurrect the Wispa bar after pressure from people on social networks ...
Crisis, what crisis?
04 Sep 2007 | by Gemma Charles
. Announces it will resurrect the Wispa bar after pressure from people on social networks. ...
Media: Things we like
31 Aug 2007
. THE RETURN OF CADBURY'S WISPA Hurray, Cadbury is bringing back that 80s icon of chocolately loveliness, the Wispa. At the time it was pulled in 2003, we seem to remember some nonsense about there being no point producing both Wispas and Twirls, as they were too similar. They are, of course, totally different. Anyway ...
HSBC backs down on graduate charges after Facebook campaign
30 Aug 2007 | by Jennifer Whitehead
to get Cadbury to bring back the Wispa chocolate bar succeeded, partly inspired by a number of groups ...
Is Facebook the future of market research?
30 Aug 2007 | by Ray Poynter
,000 members between them, petitioned for Wispa (a bar discontinued in 2003) to be relaunched. Cadbury have ... this with Wispa, and Facebook users have learned they can make a difference. Will Facebook change the way brands ...
Which brands do consumers want to be revived?
29 Aug 2007 | by Vox pop
Cadbury is bringing back the Wispa chocolate bar following a growing campaign on social networking...Wispa was discontinued in 2003 but is set to make a comeback next month after thousands of consumers lobbied Cadbury on MySpace and Facebook, which spawned a 14,000 strong Bring Back Wispa group, writes Nikki Sandison . Wispa, which was first launched in 1981, is set to return on October 7 when ...
The Week: Advertising News - Publicis to work on Wispa
24 Aug 2007
Publicis will create advertising for the return of Cadbury's iconic Wispa chocolate bar, which
Cadbury to resurrect Wispa after social network pressure
20 Aug 2007 | by Alex Donohue
LONDON - Cadbury is to bring back one of its most famous brands, the Wispa chocolate bar, after a...,000-strong Bring Back Wispa group, to reintroduce one of its most enduring brands. Wispa, which was first ... . It is understood the bar, which had its main competition from Nestle s Aero, will cost 42p. Cadbury said Wispa ... to bring about Wispa s return is a Bebo group called We Like Wispa, and a YouTube video of the brand s TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
