1 Social networks rule the world This year was dominated by developments in social networking, as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands embraced Facebook, with Cadbury twigging that the existence of a 14,000 strong group Bring Back Wispa ...
,000 members between them, petitioned for Wispa (a bar discontinued in 2003) to be relaunched. Cadbury have ... this with Wispa, and Facebook users have learned they can make a difference. Will Facebook change the way brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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