to remove filtersThe Work: Private view
07 Dec 2007
of the Wispa (1) chocolate bars from the cultural rubbish heap that was the 80s. As a writer, I love long ...
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Brand Republic's top stories of 2007
21 Dec 2007 | by Daniel Farey-Jones
1 Social networks rule the world This year was dominated by developments in social networking, as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands embraced Facebook, with Cadbury twigging that the existence of a 14,000 strong group Bring Back Wispa ...
Zavvi calls in Borkowski to boost Virgin takeover
04 Oct 2007 | by David Quainton
s to relaunch the Wispa chocolate bar. Bork owski was brought in to support an online campaign mainly ...
Media: Things we like
31 Aug 2007
. THE RETURN OF CADBURY'S WISPA Hurray, Cadbury is bringing back that 80s icon of chocolately loveliness, the Wispa. At the time it was pulled in 2003, we seem to remember some nonsense about there being no point producing both Wispas and Twirls, as they were too similar. They are, of course, totally different. Anyway ...
Which brands do consumers want to be revived?
29 Aug 2007 | by Vox pop
Cadbury is bringing back the Wispa chocolate bar following a growing campaign on social networking...Wispa was discontinued in 2003 but is set to make a comeback next month after thousands of consumers lobbied Cadbury on MySpace and Facebook, which spawned a 14,000 strong Bring Back Wispa group, writes Nikki Sandison . Wispa, which was first launched in 1981, is set to return on October 7 when ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
