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1 Social networks rule the world This year was dominated by developments in social networking, as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands embraced Facebook, with Cadbury twigging that the existence of a 14,000 strong group Bring Back Wispa ...
1. CADBURY, 'WISPA'S BACK'...Seemingly from out of nowhere, Publicis came through with a long-copy ad that may well pick up quite a few awards next year. Promoting the comeback of the Wispa chocolate bar, this is a warm-hearted and playful look back at the 80s. Agency: Publicis Writer: Alex Ball Art director: Andy Johns 2 ...
of the Wispa (1) chocolate bars from the cultural rubbish heap that was the 80s. As a writer, I love long ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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