to remove filtersBig Awards 2008: Grocery soft drinks & household
24 Oct 2008
Brand: Wispa Marketing director: Phil Rumbol Agency: Publicis Executive creative director: Nik ...
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Meet Julie Mercer, Cadbury
18 Nov 2008 | by Staff
Brands controlled? Wispa, Crunchie, Twirl, Double Decker, Boost, Picnic, Star Bar, Curly Wurly ... we have with Wispa to drive further success and create a truly legendary chocolate bar. To continue ... . And be measurable. What's been your most enjoyable campaign to date? The "Wispa is Back/For The Love of Wispa ...
Opinion: Your feedback from brandrepublic.com
20 May 2008
. It will join other recent revivals such as Cadbury's Wispa, but is it a step too far?...I love the nostalgia brand revival work. The Wispa campaign was great fun, but it was their idea and that's where it should stay. These things start as an uncomfortable commercial tactic to drive volume ... Wispa returns, Starburst renamed, now Marathon makes a comeback. Confectioners buggering around ...
Cadbury reviews £25m media task
09 May 2008 | by Anne Cassidy
called a review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a "bring ...
Cadbury reviews £25m media task
08 May 2008 | by Anne Cassidy
review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a bring back Wispa ...
Cadbury draws up global digital strategy
04 Mar 2008 | by Gareth Jones
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
Facebook members reach 2m in London
30 Jan 2008 | by Jacquie Bowser
to Cadbury s bringing back Wispa for example. As a result of this power, when it comes to brands liaising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
