Brand: Wispa Marketing director: Phil Rumbol Agency: Publicis Executive creative director: Nik ...
. It will join other recent revivals such as Cadbury's Wispa, but is it a step too far?...I love the nostalgia brand revival work. The Wispa campaign was great fun, but it was their idea and that's where it should stay. These things start as an uncomfortable commercial tactic to drive volume ... Wispa returns, Starburst renamed, now Marathon makes a comeback. Confectioners buggering around ...
Cadbury has appointed CMW (formerly Clark McKay & Walpole) to the digital account for Wispa...The agency beat Dare and Iris to the business and will create a communications campaign ahead of the Wispa relaunch later this year. The campaign will also include above-the-line elements. ...
for Wispa following a three-way pitch....The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year. The campaign will be digitally focused but will also include ... million UK media planning and buying business, which currently handled by Starcom. Wispa was withdrawn ...
called a review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a "bring ...
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
to Cadbury s bringing back Wispa for example. As a result of this power, when it comes to brands liaising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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