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Borkowski and Brands2Life win digital and tech

21 Oct 2008 | by Chloe Markowicz

Borkowski picked up the award for Campaign of the Year and for Digital Innovation for its Bring Back Wispa campaign. Wispa fans had been using social networking sites to call for a return of the iconic chocolate treat. Cadbury Trebor Bassett responded that Wispa would be returning, but following ...

Hit or Miss: Social network campaign to bring back Wispa chocolate bar

11 Aug 2008

Wispa comeback People power triumphed this week when Cadbury announced it would reinstate its Wispa...groups on Facebook, MySpace and Bebo. Borkowski PR, the agency advising Cadbury, said Wispa would be back ... of the 1980s rejoiced this week at the permanent return of Cadbury's Wispa, thanks to an independent' fan ... by tapping into nostalgia and helping to generate talkability' via digital media. Chinese Wispas ...

Awards: PRWeek Awards 2008 finalists

01 Aug 2008

for Cadbury Trebor Bassett Bring Back Wispa COI for Royal Air Force RAF Afghan Diaries Kaizo ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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