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in Cadbury Wispa's new two-minute TV spot by Fallon....the Love of Wispa' campaign was created after a Facebook group was formed calling for the return ... and in the spirit of public co-operation, fans were invited to become involved in the making of the ad. Wispa ...
LONDON - Fallon filled London's Alexandra Palace with 300 Wispa fans earlier this week to shoot...Volunteers from all over the UK gave their time for payment in chocolate bars to star in the shoot. They had signed up to offer their time on a Wispa-created website. After receiving 2,281 pledges in 25 days, Cadbury selected more than 300 fans to star in the ad. These included 33 cheerleaders, two belly ...
JOHN NICHOLAS, BRANDS AND INNOVATION DIRECTOR, THE TETLEY GROUP - NO. Wispa's return shows us ... brands to the Dairy Milk megabrand may have been a success overall, but Wispa's revolution into Dairy ... . MARK JAFFE, MARKETING DIRECTOR, WESTMILL FOODS - NO. The Wispa comeback reminds us how successful ...
Wispa comeback People power triumphed this week when Cadbury announced it would reinstate its Wispa...groups on Facebook, MySpace and Bebo. Borkowski PR, the agency advising Cadbury, said Wispa would be back ... of the 1980s rejoiced this week at the permanent return of Cadbury's Wispa, thanks to an independent' fan ... by tapping into nostalgia and helping to generate talkability' via digital media. Chinese Wispas ...
Cadbury is bringing back its Wispa bar permanently from October. The company had temporarily
LONDON - Cadbury is bringing the Wispa back on a permanent basis in response to pleas made by fans...The production of Wispa bars was halted in 2003 due to poor sales in the 1990s but Cadbury agreed ... to bring about Wispa's return included a Bebo group called "We Like Wispa", and a YouTube video ... it and believe it". Tony Bilsborough, a spokesperson for Cadbury, said: "Wispa is a true icon loved by its fans ...
LONDON - Nearly a year to the day after Wispa returned for a limited run last October, Cadbury...Cadbury introduced Wispa in 1981, but eventually axed the brand in 2003. After a grass-roots campaign on social networking sites including FaceBook and MySpace, the manufacturer tested the waters ... website at www.wispa.co.uk , which included a history of the product and an external link to Flickr ...
Cadbury has appointed CMW (formerly Clark McKay & Walpole) to the digital account for Wispa...The agency beat Dare and Iris to the business and will create a communications campaign ahead of the Wispa relaunch later this year. The campaign will also include above-the-line elements. ...
for Wispa following a three-way pitch....The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year. The campaign will be digitally focused but will also include ... million UK media planning and buying business, which currently handled by Starcom. Wispa was withdrawn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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