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Cadbury unveils Wispa TV campaign

in Cadbury Wispa's new two-minute TV spot by Fallon....the Love of Wispa' campaign was created after a Facebook group was formed calling for the return ... and in the spirit of public co-operation, fans were invited to become involved in the making of the ad. Wispa ...

Cadbury to bang drum for 2012 Olympic Games

LONDON - Cadbury, which reported strong results yesterday on the back of Wispa and Dairy Milk sales...of its Wispa bar helped to deliver an 11% hike in quarterly revenues. It sold 50m Wispa bars alone ...

Cadbury brings Wispa back for good

LONDON - Cadbury is bringing the Wispa back on a permanent basis in response to pleas made by fans...The production of Wispa bars was halted in 2003 due to poor sales in the 1990s but Cadbury agreed ... to bring about Wispa's return included a Bebo group called "We Like Wispa", and a YouTube video ... it and believe it". Tony Bilsborough, a spokesperson for Cadbury, said: "Wispa is a true icon loved by its fans ...

Gorilla ad works its magic on sales of Cadbury bars

, revenues in the second half benefited from the successful relaunch of Wispa and our new advertising ...

Facebook members reach 2m in London

to Cadbury s bringing back Wispa for example. As a result of this power, when it comes to brands liaising ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.