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Fallon's new Wispa ad - photo gallery

10 Dec 2008 | by Staff

LONDON - Fallon filled London's Alexandra Palace with 300 Wispa fans earlier this week to shoot...Volunteers from all over the UK gave their time for payment in chocolate bars to star in the shoot. They had signed up to offer their time on a Wispa-created website. After receiving 2,281 pledges in 25 days, Cadbury selected more than 300 fans to star in the ad. These included 33 cheerleaders, two belly ...

Big Awards 2008: Grocery soft drinks & household

24 Oct 2008

Brand: Wispa Marketing director: Phil Rumbol Agency: Publicis Executive creative director: Nik ...

Close-Up: The real reason why Cadbury has chosen SSF

03 Oct 2008 | by Matt Williams

of the Creme Egg Twisted bar saw the product outsell the Mars bar this year. Its 2007 Wispa work won Campaign ... Cadbury brands will sit where. "Wispa will be based at Fallon, as will the national confectionery brand ...

Cadbury dumps Publicis

19 Sep 2008 | by Kunal Dutta

that SSF's first tasks will be for Wispa, as well as some digital briefs for other brands. The move ... -profile creative work for Cadbury brands including Creme Egg and Wispa. However, the account has been under ...

The Week: Digital Reviews - CMW lands Wispa account

16 May 2008

Cadbury has appointed CMW (formerly Clark McKay & Walpole) to the digital account for Wispa...The agency beat Dare and Iris to the business and will create a communications campaign ahead of the Wispa relaunch later this year. The campaign will also include above-the-line elements. ...

Cadbury appoints CMW to Wispa digital account

12 May 2008 | by Kunal Dutta

for Wispa following a three-way pitch....The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year. The campaign will be digitally focused but will also include ... million UK media planning and buying business, which currently handled by Starcom. Wispa was withdrawn ...

Cadbury reviews £25m media task

09 May 2008 | by Anne Cassidy

called a review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a "bring ...

Close-Up: Newsmaker - 'Next-generation' Publicis gets ready to rumble

09 May 2008 | by Noel Bussey

recent work for the Cadbury brands Wispa and Creme Egg. Lear, who surfs in his spare time, sums up ...

Cadbury reviews £25m media task

08 May 2008 | by Anne Cassidy

review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a bring back Wispa ...

The Week: City news - Cadbury reports profits fall

22 Feb 2008

However, the company singled out the performance of its UK chocolate division and the Dairy Milk drumming "gorilla" ad, as positive indicators. "In chocolate, revenues in the second half benefited from the successful relaunch of Wispa and our new advertising campaign for Cadbury Dairy Milk," it said. ...

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