, make some more. Don't try to live off the embers. The Wispa renaissance worked because people were ...
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...
Retro is all the rage - first there was the return of Cadbury's Wispa bar, now Birds Eye is tapping
. The most notable recent retro-food relaunch has been that of Cadbury's Wispa. Pop-ular in the 80s ...
JOHN NICHOLAS, BRANDS AND INNOVATION DIRECTOR, THE TETLEY GROUP - NO. Wispa's return shows us ... brands to the Dairy Milk megabrand may have been a success overall, but Wispa's revolution into Dairy ... . MARK JAFFE, MARKETING DIRECTOR, WESTMILL FOODS - NO. The Wispa comeback reminds us how successful ...
Cadbury is bringing back its Wispa bar permanently from October. The company had temporarily
LONDON - Nearly a year to the day after Wispa returned for a limited run last October, Cadbury...Cadbury introduced Wispa in 1981, but eventually axed the brand in 2003. After a grass-roots campaign on social networking sites including FaceBook and MySpace, the manufacturer tested the waters ... website at www.wispa.co.uk , which included a history of the product and an external link to Flickr ...
, it relaunched the 'retro' Wispa at the end of 2007; this helped boost sales, making more than 2m in the short ...
Nestle is relaunching the Drifter chocolate bar following its revival of Wispa. Drifter, which
. It will join other recent revivals such as Cadbury's Wispa, but is it a step too far?...I love the nostalgia brand revival work. The Wispa campaign was great fun, but it was their idea and that's where it should stay. These things start as an uncomfortable commercial tactic to drive volume ... Wispa returns, Starburst renamed, now Marathon makes a comeback. Confectioners buggering around ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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