Cast your vote for Marketer of the Year
07 May 2008 | by Staff
it was aired. He has also capitalised on the growth of nostalgia, bringing back 80s stalwart Wispa in response ...
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Cadbury reviews £25m media task
08 May 2008 | by Anne Cassidy
review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a bring back Wispa ...
Marketers enlist Mr T, Wombles, Paddington Bear and Mr Men for nostalgia campaigns
15 Apr 2008 | by Rhymer Rigby
described it 20 years ago. Nostalgia is a key trend, he adds. Whether it s about bringing back the Wispa ...
Brand Health Check: Daddies Favourite
15 Apr 2008 | by Jemima Bokaie
on taste - as it s true. Generate a Wispa-style viral bring back campaign. Create a Daddies cult ...
Cadbury draws up global digital strategy
04 Mar 2008 | by Gareth Jones
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
The Week: City news - Cadbury reports profits fall
22 Feb 2008
However, the company singled out the performance of its UK chocolate division and the Dairy Milk drumming "gorilla" ad, as positive indicators. "In chocolate, revenues in the second half benefited from the successful relaunch of Wispa and our new advertising campaign for Cadbury Dairy Milk," it said. ...
Gorilla ad works its magic on sales of Cadbury bars
19 Feb 2008 | by Jennifer Whitehead
, revenues in the second half benefited from the successful relaunch of Wispa and our new advertising ...
Facebook members reach 2m in London
30 Jan 2008 | by Jacquie Bowser
to Cadbury s bringing back Wispa for example. As a result of this power, when it comes to brands liaising ...
Diary: Fallon shines while JWT's turkey tally tastes a bit ripe
11 Jan 2008
Roalfe/Y R Marks Spencer, Radio 2 1 Publicis Wispa 1 Poke ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
