LONDON - Fallon filled London's Alexandra Palace with 300 Wispa fans earlier this week to shoot...Volunteers from all over the UK gave their time for payment in chocolate bars to star in the shoot. They had signed up to offer their time on a Wispa-created website. After receiving 2,281 pledges in 25 days, Cadbury selected more than 300 fans to star in the ad. These included 33 cheerleaders, two belly ...
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...
. The most notable recent retro-food relaunch has been that of Cadbury's Wispa. Pop-ular in the 80s ...
LONDON - Nearly a year to the day after Wispa returned for a limited run last October, Cadbury...Cadbury introduced Wispa in 1981, but eventually axed the brand in 2003. After a grass-roots campaign on social networking sites including FaceBook and MySpace, the manufacturer tested the waters ... website at www.wispa.co.uk , which included a history of the product and an external link to Flickr ...
, it relaunched the 'retro' Wispa at the end of 2007; this helped boost sales, making more than 2m in the short ...
for Wispa following a three-way pitch....The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year. The campaign will be digitally focused but will also include ... million UK media planning and buying business, which currently handled by Starcom. Wispa was withdrawn ...
global operation. Cadbury pioneered the craze by bringing back the Wispa bar initially for a limited time only. The move was so successful that Cadbury has brought Wispa back permanently. ...
review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a bring back Wispa ...
described it 20 years ago. Nostalgia is a key trend, he adds. Whether it s about bringing back the Wispa ...
on taste - as it s true. Generate a Wispa-style viral bring back campaign. Create a Daddies cult ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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