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The Week: City news - Cadbury reports profits fall

However, the company singled out the performance of its UK chocolate division and the Dairy Milk drumming "gorilla" ad, as positive indicators. "In chocolate, revenues in the second half benefited from the successful relaunch of Wispa and our new advertising campaign for Cadbury Dairy Milk," it said. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.