in Cadbury Wispa's new two-minute TV spot by Fallon....the Love of Wispa' campaign was created after a Facebook group was formed calling for the return ... and in the spirit of public co-operation, fans were invited to become involved in the making of the ad. Wispa ...
LONDON - Fallon filled London's Alexandra Palace with 300 Wispa fans earlier this week to shoot...Volunteers from all over the UK gave their time for payment in chocolate bars to star in the shoot. They had signed up to offer their time on a Wispa-created website. After receiving 2,281 pledges in 25 days, Cadbury selected more than 300 fans to star in the ad. These included 33 cheerleaders, two belly ...
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...
LONDON - Cadbury, which reported strong results yesterday on the back of Wispa and Dairy Milk sales...of its Wispa bar helped to deliver an 11% hike in quarterly revenues. It sold 50m Wispa bars alone ...
Retro is all the rage - first there was the return of Cadbury's Wispa bar, now Birds Eye is tapping
of the Creme Egg Twisted bar saw the product outsell the Mars bar this year. Its 2007 Wispa work won Campaign ... Cadbury brands will sit where. "Wispa will be based at Fallon, as will the national confectionery brand ...
. The most notable recent retro-food relaunch has been that of Cadbury's Wispa. Pop-ular in the 80s ...
that SSF's first tasks will be for Wispa, as well as some digital briefs for other brands. The move ... -profile creative work for Cadbury brands including Creme Egg and Wispa. However, the account has been under ...
JOHN NICHOLAS, BRANDS AND INNOVATION DIRECTOR, THE TETLEY GROUP - NO. Wispa's return shows us ... brands to the Dairy Milk megabrand may have been a success overall, but Wispa's revolution into Dairy ... . MARK JAFFE, MARKETING DIRECTOR, WESTMILL FOODS - NO. The Wispa comeback reminds us how successful ...
Cadbury is bringing back its Wispa bar permanently from October. The company had temporarily
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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