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in Cadbury Wispa's new two-minute TV spot by Fallon....the Love of Wispa' campaign was created after a Facebook group was formed calling for the return ... and in the spirit of public co-operation, fans were invited to become involved in the making of the ad. Wispa ...
LONDON - Fallon filled London's Alexandra Palace with 300 Wispa fans earlier this week to shoot...Volunteers from all over the UK gave their time for payment in chocolate bars to star in the shoot. They had signed up to offer their time on a Wispa-created website. After receiving 2,281 pledges in 25 days, Cadbury selected more than 300 fans to star in the ad. These included 33 cheerleaders, two belly ...
, make some more. Don't try to live off the embers. The Wispa renaissance worked because people were ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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