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Carling offers free ad hoardings to local pubs

to support a marketing push. Last month Cadbury gave away free outdoor media space as part of its Wispa campaign. The campaign for Wispa Gold offered consumers the opportunity to insert their own messages ...

Is nostalgia covering up for a lack of new product development?

Following the successful relaunch of Cadbury's Wispa, companies have been rushing to revive old..., Westmill Foods The recent successful resurgence of Wispa, an iconic brand from the 80s, has paved ...

How brands can crash the party

for the show, through to Cadbury relaunching Wispa on Facebook, we have already seen enough examples of social ...

Blighty launch to feature best of British brands

the best of their British brands. PHD will run a Cadbury's break with ads for Cadbury's Wispa, Cadbury's Cr ...

Cadbury ad raises eyebrows

. But after the airing of the ad - and the subsequent relaunch of the Wispa brand - Cadbury's BrandIndex ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.