to remove filtersCadbury posts 7% revenue growth
21 Oct 2009 | by Amy Golding
in the UK benefited from the launch of Wispa Gold and Bitesize bags. Revenue was up 4% in gum, which ...
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Nostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
campaign resulted in the Cadbury Wispa bar making a comeback. Warburtons[?] took viewers back in time ...
Mark Kleinman on marketing and the City: Cadbury's perfect recipe
06 Oct 2009 | by Mark Kleinman
the YouTube generation. Similarly, the revival of popular retro' brands such as Wispa as well as variant ...
Brand Manager of the Week
11 Aug 2009 | by Sarah Johnson
brand, what would you be? Wispa. Absence makes the heart grow stronger; I d just keep re ...
Wispa boosts Cadbury sales
29 Jul 2009 | by Staff
' culture with demand rising for bars of chocolate and bags of sweets. In particular Wispa bars ...
The street is paved with chocolate in Cadbury World's 'Advertising Avenue'
20 Jul 2009 | by Staff
car and boat to the waiting lady and view Wispa adverts from the 1980s. They can also trace how ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
, managing director of branding group Anthem Worldwide. '[Examples include] the relaunch of Wispa, Milky Bar ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
to be the initiator of the shift toward 'retro' brands, after bringing back 80s chocolate bar Wispa on a permanent ...
Eat Natural adds 'retro' bar variant
13 May 2009 | by Amy Golding
's chocolate bar Wispa and instant coffee Mellow Bird's. The bars come in black and pink packs, which feature ...
Vote now for Marketer of the year poll 2009
06 May 2009 | by Nicola Clark
coup when it brought back the Wispa bar. The campaign sparked a wave of copycat 'retro' activity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
