Borkowski buys Beatwax
23 Mar 2009 | by Kate Magee
innovative 'Bring Back Wispa' campaign and Beatwax was shortlisted for its stunt to launch The Simpsons Movie. ...
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Cadbury discards Borkowski despite Wispa relaunch hit
08 Apr 2009 | by Gemma O’Reilly and Matt Cartmell
relaunch of its Wispa brand....for Wispa. At the same time, bitter rival Mars has brought in new agency support to promote key brands including Maltesers and Twix. Borkowski was praised for its Bring Back Wispa campaign in late 2007, which ... Wispa. The successful relaunch was followed by Borkowski picking up the coveted PRWeek Campaign ...
The week in marketing
03 Mar 2009
separately for two years. - Wispa fuels sales The relaunch of 80s chocolate brand Wispa has boosted ... it attributed to Wispa's renaissance as well as the success of its advertising such as the Dairy Milk 'Gorilla ...
Wispa 'Wispa's back' by Publicis
26 Feb 2009
A Facebook group was recently set up to demand the revival of 80s chocolate bar, Wispa. Marking its return is a long copy press campaign created by Publicis for Cadbury Trebor Bassett. The ad features iconic images from the eighties such as a large mobile phone and a 1 note. The long copy ...
Wispa relaunch bolsters Cadbury results
26 Feb 2009 | by Becky Wilkerson
LONDON - The relaunch of 80s chocolate brand Wispa has boosted Cadbury's UK sales....The confectionery company reported sales growth of 5%, which the company attributed to Wispa's renaissance as well as innovative advertising activity including the Gorilla ads in 2007. Its more recent Eyebrows' campaign for Dairy Milk has received more than 2m YouTube hits after one TV airing. Cadbury has ...
Campaign Promotion: The art of marketing through recession
20 Feb 2009 | by Larissa Vince
with it, creating new versions of it, is immense," he adds. Wispa, another Cadbury brand, was brought back ...
Blighty launch to feature best of British brands
16 Feb 2009 | by Tristan O'Carroll
the best of their British brands. PHD will run a Cadbury's break with ads for Cadbury's Wispa, Cadbury's Cr ...
Cadbury ad raises eyebrows
10 Feb 2009 | by Richard Wood
. But after the airing of the ad - and the subsequent relaunch of the Wispa brand - Cadbury's BrandIndex ...
Facebook celebrates fifth birthday with virtual thanks gift
04 Feb 2009 | by Jacquie Bowser
back its Wispa chocolate bar , while another group helped organise an anti-knife crime march in London ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
