Nostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
campaign resulted in the Cadbury Wispa bar making a comeback. Warburtons[?] took viewers back in time ...
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Advertising in the noughties - Top 10 press ads
10 Dec 2009 | by Staff
1. Land Rover Masai RKCR/Y R 2003 2. Harvey Nichols Womenswear DDB London 2006 3. Robinsons Girl on a Swing BBH 2004 4. Stella Artois Town Lowe London 2005 5. Cadbury Wispa's Back Publicis 2007 6. Adidas Prayer TBWA\London 2007 7. Volkswagen King Kong DDB London 2004 ...
The week in marketing
02 Dec 2009
Fallon, PHD and Clusta to develop the Wispa website. CMW has been briefed to provide fans ...
Cadbury gives Wispa digital task to CMW
01 Dec 2009 | by Noelle McElhatton
to develop the new Wispa website....The brief to CMW is to provide Wispa fans with a 'digital playground' that brings them together ... 's extremely pleasing to be taking Wispa even further on its digital journey since it was brought back to market via the power of social media." In August 2007, Wispa fans mounted a social media campaign ...
AGENCY FOCUS: what is it that digital creative directors do exactly? Part 1
26 Nov 2009 | by Noelle McElhatton
work that you're particularly proud of? Our online work for Cadbury - Twisted, Creme Egg and Wispa - this year, as examples of integrated campaigns. The Wispa one, for example, allowed users to control ...
Media Lifeline: Facebook ad deals
20 Nov 2009
campaign to bring back Cadbury's Wispa. November 2007: At a presentation in New York, its founder, Mark ...
M&S to sell other brands for the first time in 125 years
04 Nov 2009 | by James Quilter
into the store include Stella Artois, Cadbury Wispa, Kellogg's Cheerios, Jacobs Cream Crackers, Pantene, Baileys ...
Birds Eye brings in Roland Rat for Supermousse relaunch
27 Oct 2009 | by James Quilter
s chocolate brand Wispa. However while Wispa s relaunch was instigated by a 14,000-strong Facebook group ...
Newspaper giveaways from the weekend (24 to 25 October)
26 Oct 2009 | by Staff
-Team s very own George Peppard. Free Wispa Gold chocolate bar. Redeemable at Martin s and McColl s. Mail ...
Cadbury posts 7% revenue growth
21 Oct 2009 | by Amy Golding
in the UK benefited from the launch of Wispa Gold and Bitesize bags. Revenue was up 4% in gum, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
