to remove filtersM&S to sell other brands for the first time in 125 years
04 Nov 2009 | by James Quilter
into the store include Stella Artois, Cadbury Wispa, Kellogg's Cheerios, Jacobs Cream Crackers, Pantene, Baileys ...
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Nostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
campaign resulted in the Cadbury Wispa bar making a comeback. Warburtons[?] took viewers back in time ...
Cadbury posts 7% revenue growth
21 Oct 2009 | by Amy Golding
in the UK benefited from the launch of Wispa Gold and Bitesize bags. Revenue was up 4% in gum, which ...
Mark Kleinman on marketing and the City: Cadbury's perfect recipe
06 Oct 2009 | by Mark Kleinman
the YouTube generation. Similarly, the revival of popular retro' brands such as Wispa as well as variant ...
Carling offers free ad hoardings to local pubs
22 Sep 2009 | by James Quilter
to support a marketing push. Last month Cadbury gave away free outdoor media space as part of its Wispa campaign. The campaign for Wispa Gold offered consumers the opportunity to insert their own messages ...
Cadbury reintroduces Wispa Gold with user-generated ad campaign by Fallon
28 Aug 2009 | by Noel Bussey
LONDON - To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its...you've shown to Wispa." "We have bought thousands of billboards all over the UK and Ireland so ... by Fallon, to bring back the Wispa, which resulted in a TV ad starring hundreds of Wispa fans. ...
Wispa boosts Cadbury sales
29 Jul 2009 | by Staff
' culture with demand rising for bars of chocolate and bags of sweets. In particular Wispa bars ...
The street is paved with chocolate in Cadbury World's 'Advertising Avenue'
20 Jul 2009 | by Staff
car and boat to the waiting lady and view Wispa adverts from the 1980s. They can also trace how ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
, managing director of branding group Anthem Worldwide. '[Examples include] the relaunch of Wispa, Milky Bar ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
to be the initiator of the shift toward 'retro' brands, after bringing back 80s chocolate bar Wispa on a permanent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
