Art director Ziggy Zdziebko dies following cancer fight
08 Sep 2009 | by John Tylee
s Wispa and the Milk Marketing Board to British Gas and Shell. He was a senior art director at Ogilvy ...
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Carling offers free ad hoardings to local pubs
22 Sep 2009 | by James Quilter
to support a marketing push. Last month Cadbury gave away free outdoor media space as part of its Wispa campaign. The campaign for Wispa Gold offered consumers the opportunity to insert their own messages ...
The Week: Advertising News - Fans' messages for Wispa
04 Sep 2009
To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its consumers
The Week: The best of campaignlive.co.uk
04 Sep 2009
Why stop there? I look forward to the day when the airline industry also asks its customers to step into the cockpit and fly the plane and hospitals invite us into theatres to perform the operations." - Grilla Login on the latest Wispa Gold campaign, which asks the public to create poster straplines "At ...
Opinion: Perspective - Let's shout about ads that still make a difference
04 Sep 2009 | by Larissa Vince, larissa.vince@haymarket.com
, and now Cadbury is asking customers to write slogans for posters to promote the launch of its Wispa Gold ...
Close-Up: Should Peperami go crowd-sourcing?
04 Sep 2009
such as Budweiser and Cadbury's Wispa are also jumping on the bandwagon, meaning crowd-sourcing is making a bid ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
