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, for Wispa Duo. Red also helped raise 3000 for its official charity, Centrepoint, after rebranding itself ...
/product: Gordon's Marketing director: Georgina Meddows-Smith Media/brand manager: Alex Smith Title: Wispa ... /product: Wispa Gold Marketing director: Phil Rumbol Media/brand manager: Ross Farquhar BEST USE OF RESEARCH ...
that gathered online to urge Cadbury to bring back Wispa? How is P G maintaining relationships with the millions ...
Wispa Title: For the love of Wispa: a social media-driven success story Client: Cadbury ... 's relaunch led to Wispa becoming Britain's best-selling chocolate bar, with a payback of £3.32 per £1 invested. SUMMARY After more than a decade of decline, Wispa was discontinued in 2003 due to poor sales ...
-per-sale" analysis, Wispa's mobilisation of Facebook fans, and TDA Teacher Recruitment's intelligent "pinball" media ...
the business impact these can make. It's genuinely exciting to be reading about Wispa's Facebook fans and how their power was harnessed to help first relaunch, and then elevate Wispa to become Britain's best ... . Both Orange and Wispa will be landmark papers in the future, and two that everyone should read today ...
at home." Other golds went to VCCP for O2, AMV BBDO for Sainsbury's and Fallon for Wispa. ...
Media for Cadbury Wispa Gold Bronze: ZenithOptimedia for O2/Telef nica Media Idea ( 250k - 1m ...
for Diageo PHD for Wispa Gold launch for Cadbury Best Use of Research MediaCom for Real World ...
papers. Wispa aims to build on the online success that saw it return to the nation's confectionery ...
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