/product: Gordon's Marketing director: Georgina Meddows-Smith Media/brand manager: Alex Smith Title: Wispa ... /product: Wispa Gold Marketing director: Phil Rumbol Media/brand manager: Ross Farquhar BEST USE OF RESEARCH ...
Wispa Title: For the love of Wispa: a social media-driven success story Client: Cadbury ... 's relaunch led to Wispa becoming Britain's best-selling chocolate bar, with a payback of £3.32 per £1 invested. SUMMARY After more than a decade of decline, Wispa was discontinued in 2003 due to poor sales ...
-per-sale" analysis, Wispa's mobilisation of Facebook fans, and TDA Teacher Recruitment's intelligent "pinball" media ...
the business impact these can make. It's genuinely exciting to be reading about Wispa's Facebook fans and how their power was harnessed to help first relaunch, and then elevate Wispa to become Britain's best ... . Both Orange and Wispa will be landmark papers in the future, and two that everyone should read today ...
at home." Other golds went to VCCP for O2, AMV BBDO for Sainsbury's and Fallon for Wispa. ...
for Diageo PHD for Wispa Gold launch for Cadbury Best Use of Research MediaCom for Real World ...
digital piece from Wispa (1) bravely tries to copy the success of the truly excellent Diamond Shreddies ... -respect and have nothing of value left in their lives to (and I quote): "Go to the Wispa Facebook page to let other Wispa fans know which side of the bar they favour and to find out if others agree." It's enough ...
. Something that could be taken on and shaped by different brands, from Dairy Milk to Wispa to Creme Egg ...
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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