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PR Agency of the Year: Frank PR

10 Dec 2010 | by David Singleton

, for Wispa Duo. Red also helped raise 3000 for its official charity, Centrepoint, after rebranding itself ...

Cadbury to back Wispa Duo with outdoor and online campaign

17 Jun 2010 | by John Reynolds

Cadbury is supporting the launch of its Wispa Duo bar with a £1.2m campaign which will play on its...Cadbury launched Wispa Duo bar, two smaller bars in one pack, earlier this month. The bar has a retail price of 68p, which is 18p more expensive than a regular Wispa. The light-hearted campaign ... , consumers can also go to the Wispa Facebook page to let other Wispa fans know which side bar they favour ...

Mountain Dew returns with social media push

18 May 2010 | by Sara Kimberley

is not the first brand to be reintroduced following online petitions. Cadbury revived Wispa in 2008 following a Bring Back Wispa campaign on Facebook. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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