Alvarez made ECD at Brooklyn Brothers as founder departs
18 Mar 2010 | by Noel Bussey
leaving to join Fallon in 2002, where she created "for the love of Wispa" for Cadbury and the "Glastonbury ...
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Hit or Miss? Cadbury plans to open chain of branded high-street cafes
16 Apr 2010
? The brand needs to look forward - it's all WiFi with your Wispa nowadays - and use this chain to join up ...
Friday Drop: Bad week for Kraft CEO Irene Rosenfeld
12 Feb 2010 | by Caroline Randle, Waggener Edstrom
assuring Mandy that the plant would stay . A careless Wispa? Cadbury actually decided to close the plant ...
Cadbury launches new 'online playground' for Wispa brand
07 Jan 2010 | by Matt Williams
LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
