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When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...
Wispa Title: For the love of Wispa: a social media-driven success story Client: Cadbury ... 's relaunch led to Wispa becoming Britain's best-selling chocolate bar, with a payback of £3.32 per £1 invested. SUMMARY After more than a decade of decline, Wispa was discontinued in 2003 due to poor sales ...
Cadbury is supporting the launch of its Wispa Duo bar with a £1.2m campaign which will play on its...Cadbury launched Wispa Duo bar, two smaller bars in one pack, earlier this month. The bar has a retail price of 68p, which is 18p more expensive than a regular Wispa. The light-hearted campaign ... , consumers can also go to the Wispa Facebook page to let other Wispa fans know which side bar they favour ...
LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...
To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its consumers
LONDON - To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its...you've shown to Wispa." "We have bought thousands of billboards all over the UK and Ireland so ... by Fallon, to bring back the Wispa, which resulted in a TV ad starring hundreds of Wispa fans. ...
' culture with demand rising for bars of chocolate and bags of sweets. In particular Wispa bars ...
LONDON - The relaunch of 80s chocolate brand Wispa has boosted Cadbury's UK sales....The confectionery company reported sales growth of 5%, which the company attributed to Wispa's renaissance as well as innovative advertising activity including the Gorilla ads in 2007. Its more recent Eyebrows' campaign for Dairy Milk has received more than 2m YouTube hits after one TV airing. Cadbury has ...
in Cadbury Wispa's new two-minute TV spot by Fallon....the Love of Wispa' campaign was created after a Facebook group was formed calling for the return ... and in the spirit of public co-operation, fans were invited to become involved in the making of the ad. Wispa ...
LONDON - Fallon filled London's Alexandra Palace with 300 Wispa fans earlier this week to shoot...Volunteers from all over the UK gave their time for payment in chocolate bars to star in the shoot. They had signed up to offer their time on a Wispa-created website. After receiving 2,281 pledges in 25 days, Cadbury selected more than 300 fans to star in the ad. These included 33 cheerleaders, two belly ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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