to remove filtersM&S to sell other brands for the first time in 125 years
04 Nov 2009 | by James Quilter
into the store include Stella Artois, Cadbury Wispa, Kellogg's Cheerios, Jacobs Cream Crackers, Pantene, Baileys ...
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Cadbury launches new 'online playground' for Wispa brand
07 Jan 2010 | by Matt Williams
LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...
Carling offers free ad hoardings to local pubs
22 Sep 2009 | by James Quilter
to support a marketing push. Last month Cadbury gave away free outdoor media space as part of its Wispa campaign. The campaign for Wispa Gold offered consumers the opportunity to insert their own messages ...
Cadbury unveils Wispa TV campaign
22 Dec 2008 | by Darren Davidson
in Cadbury Wispa's new two-minute TV spot by Fallon....the Love of Wispa' campaign was created after a Facebook group was formed calling for the return ... and in the spirit of public co-operation, fans were invited to become involved in the making of the ad. Wispa ...
Cadbury to bang drum for 2012 Olympic Games
15 Oct 2008 | by Nikki Sandison
LONDON - Cadbury, which reported strong results yesterday on the back of Wispa and Dairy Milk sales...of its Wispa bar helped to deliver an 11% hike in quarterly revenues. It sold 50m Wispa bars alone ...
Cadbury brings Wispa back for good
04 Aug 2008 | by Nikki Sandison
LONDON - Cadbury is bringing the Wispa back on a permanent basis in response to pleas made by fans...The production of Wispa bars was halted in 2003 due to poor sales in the 1990s but Cadbury agreed ... to bring about Wispa's return included a Bebo group called "We Like Wispa", and a YouTube video ... it and believe it". Tony Bilsborough, a spokesperson for Cadbury, said: "Wispa is a true icon loved by its fans ...
Gorilla ad works its magic on sales of Cadbury bars
19 Feb 2008 | by Jennifer Whitehead
, revenues in the second half benefited from the successful relaunch of Wispa and our new advertising ...
Brand Republic's top stories of 2007
21 Dec 2007 | by Daniel Farey-Jones
1 Social networks rule the world This year was dominated by developments in social networking, as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands embraced Facebook, with Cadbury twigging that the existence of a 14,000 strong group Bring Back Wispa ...
Is Facebook the future of market research?
30 Aug 2007 | by Ray Poynter
,000 members between them, petitioned for Wispa (a bar discontinued in 2003) to be relaunched. Cadbury have ... this with Wispa, and Facebook users have learned they can make a difference. Will Facebook change the way brands ...
Cadbury to resurrect Wispa after social network pressure
20 Aug 2007 | by Alex Donohue
LONDON - Cadbury is to bring back one of its most famous brands, the Wispa chocolate bar, after a...,000-strong Bring Back Wispa group, to reintroduce one of its most enduring brands. Wispa, which was first ... . It is understood the bar, which had its main competition from Nestle s Aero, will cost 42p. Cadbury said Wispa ... to bring about Wispa s return is a Bebo group called We Like Wispa, and a YouTube video of the brand s TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
