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: timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ...
When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...
Cadbury's Wispa capitalised on affections for the 80s using the power of noughties media. The bubbly bar is back and here to stay, with Wispa Gold ready to cash in on support of Team GB at London 2012 . Sweet memories of childhood and confectionery: it all works. What about mobile phones, though ...
Stripes', citing the recent tie-up with ITV for 'Minute to Win It'. Cadbury is also to revive its Wispa ...
, other than Creme Egg and Wispa. ...
, with the group renamed Royal Mail plc. WISPA 'Have you heard the Wispa?' was Cadbury's ad slogan when ... Milk Bubbly. Online petitions on social-networking sites persuaded Cadbury to revive Wispa, at least ... led Cadbury to reinstate Wispa as part of its permanent range. MARS In May 2007, Masterfoods ...
, for Wispa Duo. Red also helped raise 3000 for its official charity, Centrepoint, after rebranding itself ...
Cadbury is supporting the launch of its Wispa Duo bar with a £1.2m campaign which will play on its...Cadbury launched Wispa Duo bar, two smaller bars in one pack, earlier this month. The bar has a retail price of 68p, which is 18p more expensive than a regular Wispa. The light-hearted campaign ... , consumers can also go to the Wispa Facebook page to let other Wispa fans know which side bar they favour ...
is not the first brand to be reintroduced following online petitions. Cadbury revived Wispa in 2008 following a Bring Back Wispa campaign on Facebook. ...
campaign resulted in the Cadbury Wispa bar making a comeback. Warburtons[?] took viewers back in time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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