to remove filtersThe week in marketing
17 Jun 2009
is bringing back its caramel-centred Wispa Gold chocolate bar. Since the relaunch of Wispa last October, Cadbury has sold more than 60m of the bars. A consumer petition to also bring back Wispa Gold, also ...
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The week in marketing
02 Dec 2009
Fallon, PHD and Clusta to develop the Wispa website. CMW has been briefed to provide fans ...
The week in marketing
03 Mar 2009
separately for two years. - Wispa fuels sales The relaunch of 80s chocolate brand Wispa has boosted ... it attributed to Wispa's renaissance as well as the success of its advertising such as the Dairy Milk 'Gorilla ...
Branding: Brand in the news - Tango
02 Dec 2008 | by Harry Briggs, Co-founder, Firefly Tonics
, make some more. Don't try to live off the embers. The Wispa renaissance worked because people were ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...
Opinion: The Marketing Society Forum - Does the revival of 'retro' products show marketers lack imagination?
07 Oct 2008
Retro is all the rage - first there was the return of Cadbury's Wispa bar, now Birds Eye is tapping
Arctic Roll to make a comeback as Birds Eye joins retro food trend
30 Sep 2008 | by Gemma Charles
. The most notable recent retro-food relaunch has been that of Cadbury's Wispa. Pop-ular in the 80s ...
Opinion: The Marketing Society Forum - Does bringing back Wispa show a lack of original thinking
12 Aug 2008
JOHN NICHOLAS, BRANDS AND INNOVATION DIRECTOR, THE TETLEY GROUP - NO. Wispa's return shows us ... brands to the Dairy Milk megabrand may have been a success overall, but Wispa's revolution into Dairy ... . MARK JAFFE, MARKETING DIRECTOR, WESTMILL FOODS - NO. The Wispa comeback reminds us how successful ...
News brief: Cadbury to bring back Wispa permanently
05 Aug 2008
Cadbury is bringing back its Wispa bar permanently from October. The company had temporarily
Wispa returns for good on 6 October
04 Aug 2008 | by Staff
LONDON - Nearly a year to the day after Wispa returned for a limited run last October, Cadbury...Cadbury introduced Wispa in 1981, but eventually axed the brand in 2003. After a grass-roots campaign on social networking sites including FaceBook and MySpace, the manufacturer tested the waters ... website at www.wispa.co.uk , which included a history of the product and an external link to Flickr ...
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