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, managing director of branding group Anthem Worldwide. '[Examples include] the relaunch of Wispa, Milky Bar ...
The manufacturer of Dairy Milk chocolate and Trident gum said that a strong Easter trading season and the relaunch of the Wispa bar helped its British operations gain market share. However, conditions in mainland Europe remained challenging. ...
. The Return of Wispa Nothing, though, surpasses what happened with Wispa, the chocolate bar Cadbury ... to become involved in a blockbuster Christmas ad, £20 million worth of Wispas were sold in 16 weeks ...
of Cadbury's Wispa was just one of numerous campaigns that galvanised momentum online before resorting ...
is bringing back its caramel-centred Wispa Gold chocolate bar. Since the relaunch of Wispa last October, Cadbury has sold more than 60m of the bars. A consumer petition to also bring back Wispa Gold, also ...
to be the initiator of the shift toward 'retro' brands, after bringing back 80s chocolate bar Wispa on a permanent ...
's chocolate bar Wispa and instant coffee Mellow Bird's. The bars come in black and pink packs, which feature ...
coup when it brought back the Wispa bar. The campaign sparked a wave of copycat 'retro' activity ...
Following the successful relaunch of Cadbury's Wispa, companies have been rushing to revive old..., Westmill Foods The recent successful resurgence of Wispa, an iconic brand from the 80s, has paved ...
Wispa, but the question both for it and Walkers is how recently has either had a really successful NPD ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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