to remove filtersNostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
campaign resulted in the Cadbury Wispa bar making a comeback. Warburtons[?] took viewers back in time ...
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Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
M&S to sell other brands for the first time in 125 years
04 Nov 2009 | by James Quilter
into the store include Stella Artois, Cadbury Wispa, Kellogg's Cheerios, Jacobs Cream Crackers, Pantene, Baileys ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
, managing director of branding group Anthem Worldwide. '[Examples include] the relaunch of Wispa, Milky Bar ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
to be the initiator of the shift toward 'retro' brands, after bringing back 80s chocolate bar Wispa on a permanent ...
Vote now for Marketer of the year poll 2009
06 May 2009 | by Nicola Clark
coup when it brought back the Wispa bar. The campaign sparked a wave of copycat 'retro' activity ...
Editor's comment: Is nostalgia killing NPD?
21 Apr 2009 | by Lucy Barrett
Wispa, but the question both for it and Walkers is how recently has either had a really successful NPD ...
The Marketing Society announces shortlist for awards
21 Apr 2009 | by Becky Wilkerson
Cadbury - For the love of Wispa Capital One Bank - Capital One and Scope Channel 4 - The Big Food Fight ...
Fallon's new Wispa ad - photo gallery
10 Dec 2008 | by Staff
LONDON - Fallon filled London's Alexandra Palace with 300 Wispa fans earlier this week to shoot...Volunteers from all over the UK gave their time for payment in chocolate bars to star in the shoot. They had signed up to offer their time on a Wispa-created website. After receiving 2,281 pledges in 25 days, Cadbury selected more than 300 fans to star in the ad. These included 33 cheerleaders, two belly ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
