Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
, managing director of branding group Anthem Worldwide. '[Examples include] the relaunch of Wispa, Milky Bar ...
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Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
to be the initiator of the shift toward 'retro' brands, after bringing back 80s chocolate bar Wispa on a permanent ...
Vote now for Marketer of the year poll 2009
06 May 2009 | by Nicola Clark
coup when it brought back the Wispa bar. The campaign sparked a wave of copycat 'retro' activity ...
The Week: City news - Cadbury reports profits fall
22 Feb 2008
However, the company singled out the performance of its UK chocolate division and the Dairy Milk drumming "gorilla" ad, as positive indicators. "In chocolate, revenues in the second half benefited from the successful relaunch of Wispa and our new advertising campaign for Cadbury Dairy Milk," it said. ...
NEWS BRIEFS
03 Feb 2000 | by POPPY BRECH
director Gary Haigh. Smith joins from Cadbury, where he was marketing manager for brands including Wispa ...
NEW PRODUCT DEVELOPMENT: Harnessing internal innovation - Many companies fail to exploit one of the best sources of ideas available to them - their staff. Holly Acland reports
22 Jul 1999 | by HOLLY ACLAND
for Wispa when it was trying to match the consistency of Aero, but failed to put enough raising agent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
