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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

: timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ...

U-turn if you want to: Top 10 marketing U-turns

, with the group renamed Royal Mail plc. WISPA 'Have you heard the Wispa?' was Cadbury's ad slogan when ... Milk Bubbly. Online petitions on social-networking sites persuaded Cadbury to revive Wispa, at least ... led Cadbury to reinstate Wispa as part of its permanent range. MARS In May 2007, Masterfoods ...

Start small, aim big

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...

M&S to sell other brands for the first time in 125 years

into the store include Stella Artois, Cadbury Wispa, Kellogg's Cheerios, Jacobs Cream Crackers, Pantene, Baileys ...

Marketing's Design Agency League Table 2009

, managing director of branding group Anthem Worldwide. '[Examples include] the relaunch of Wispa, Milky Bar ...

Is nostalgia covering up for a lack of new product development?

Following the successful relaunch of Cadbury's Wispa, companies have been rushing to revive old..., Westmill Foods The recent successful resurgence of Wispa, an iconic brand from the 80s, has paved ...

The Week in marketing: 11 November 2008

. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.