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Brand Health Check: Wispa

13 Jan 2012 | by Rachel Barnes

When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...

Cadbury launches sing-along £8m Olympics campaign

27 Sep 2011 | by John Reynolds

Stripes', citing the recent tie-up with ITV for 'Minute to Win It'. Cadbury is also to revive its Wispa ...

Cadbury unveils augmented reality Spot V Stripes game

17 Aug 2011 | by Sarah Shearman

, other than Creme Egg and Wispa. ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...

Cadbury to back Wispa Duo with outdoor and online campaign

17 Jun 2010 | by John Reynolds

Cadbury is supporting the launch of its Wispa Duo bar with a £1.2m campaign which will play on its...Cadbury launched Wispa Duo bar, two smaller bars in one pack, earlier this month. The bar has a retail price of 68p, which is 18p more expensive than a regular Wispa. The light-hearted campaign ... , consumers can also go to the Wispa Facebook page to let other Wispa fans know which side bar they favour ...

Mountain Dew returns with social media push

18 May 2010 | by Sara Kimberley

is not the first brand to be reintroduced following online petitions. Cadbury revived Wispa in 2008 following a Bring Back Wispa campaign on Facebook. ...

Cadbury launches new 'online playground' for Wispa brand

07 Jan 2010 | by Matt Williams

LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

08 Dec 2009 | by Sarah Johnson

campaign resulted in the Cadbury Wispa bar making a comeback. Warburtons[?] took viewers back in time ...

M&S to sell other brands for the first time in 125 years

04 Nov 2009 | by James Quilter

into the store include Stella Artois, Cadbury Wispa, Kellogg's Cheerios, Jacobs Cream Crackers, Pantene, Baileys ...

Cadbury posts 7% revenue growth

21 Oct 2009 | by Amy Golding

in the UK benefited from the launch of Wispa Gold and Bitesize bags. Revenue was up 4% in gum, which ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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