to remove filtersClass of 2012
22 Mar 2012
gold award in 2010 for relaunching its Wispa chocolate brand. He is currently sitting his IPA ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
: timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ...
Brand Health Check: Wispa
13 Jan 2012 | by Rachel Barnes
When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
