Ingratiate Don't integrate
07 Dec 2011 | by Carl Ratcliff, Elvis
- ideally a life saving one. Remember Wispa? In fact, not integrating at all works too, especially when ...
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Brand Health Check: Wispa
13 Jan 2012 | by Rachel Barnes
When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...
Editor's comment: Nokia shows the future of retro
15 Nov 2011 | by Noelle McElhatton
Cadbury's Wispa capitalised on affections for the 80s using the power of noughties media. The bubbly bar is back and here to stay, with Wispa Gold ready to cash in on support of Team GB at London 2012 . Sweet memories of childhood and confectionery: it all works. What about mobile phones, though ...
Cadbury launches sing-along £8m Olympics campaign
27 Sep 2011 | by John Reynolds
Stripes', citing the recent tie-up with ITV for 'Minute to Win It'. Cadbury is also to revive its Wispa ...
Cadbury unveils augmented reality Spot V Stripes game
17 Aug 2011 | by Sarah Shearman
, other than Creme Egg and Wispa. ...
U-turn if you want to: Top 10 marketing U-turns
05 Aug 2011 | by Gordon Carson
, with the group renamed Royal Mail plc. WISPA 'Have you heard the Wispa?' was Cadbury's ad slogan when ... Milk Bubbly. Online petitions on social-networking sites persuaded Cadbury to revive Wispa, at least ... led Cadbury to reinstate Wispa as part of its permanent range. MARS In May 2007, Masterfoods ...
Participocalypse: why we can't be bothered to join in
01 Jul 2011
, as Wispa did, or does something people care about, such as Depaul UK's iHobo app or Smirnoff's Nightlife ...
PR Agency of the Year: Frank PR
10 Dec 2010 | by David Singleton
, for Wispa Duo. Red also helped raise 3000 for its official charity, Centrepoint, after rebranding itself ...
Media Awards 2010: Finalists
19 Nov 2010
/product: Gordon's Marketing director: Georgina Meddows-Smith Media/brand manager: Alex Smith Title: Wispa ... /product: Wispa Gold Marketing director: Phil Rumbol Media/brand manager: Ross Farquhar BEST USE OF RESEARCH ...
IPA Effectiveness Awards 2010: Gold Award - The Broadbent Prize - Wispa
05 Nov 2010
Wispa Title: For the love of Wispa: a social media-driven success story Client: Cadbury ... 's relaunch led to Wispa becoming Britain's best-selling chocolate bar, with a payback of £3.32 per £1 invested. SUMMARY After more than a decade of decline, Wispa was discontinued in 2003 due to poor sales ...
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