to remove filtersCadbury draws up global digital strategy
04 Mar 2008 | by Gareth Jones
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
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Opinion: Your feedback from brandrepublic.com
20 May 2008
. It will join other recent revivals such as Cadbury's Wispa, but is it a step too far?...I love the nostalgia brand revival work. The Wispa campaign was great fun, but it was their idea and that's where it should stay. These things start as an uncomfortable commercial tactic to drive volume ... Wispa returns, Starburst renamed, now Marathon makes a comeback. Confectioners buggering around ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
