Cadbury draws up global digital strategy
04 Mar 2008 | by Gareth Jones
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
. It will join other recent revivals such as Cadbury's Wispa, but is it a step too far?...I love the nostalgia brand revival work. The Wispa campaign was great fun, but it was their idea and that's where it should stay. These things start as an uncomfortable commercial tactic to drive volume ... Wispa returns, Starburst renamed, now Marathon makes a comeback. Confectioners buggering around ...
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.