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Jeremy Lee: As Facebook loses its cool side, where can brands go next?

30 Jun 2011 | by Jeremy Lee

I hope that I'm not abusing his privacy (something of which Facebook only has a very loose concept, anyway) but over the past few weeks, Haines, the company's UK managing director, has expressed a liking for brands including Audi UK, Intel UK, Cadbury Wispa, Nike 6.0 Surf UK and The Wall Street Journal. In fact ...

ZenithOptimedia wins Agency of the Year 2010

29 Oct 2010 | by Arif Durrani

Media for Cadbury Wispa Gold Bronze: ZenithOptimedia for O2/Telef nica Media Idea ( 250k - 1m ...

Paper Round (6 October) - Which clients are advertising in the national press?

06 Oct 2010 | by Sarah Johnson

papers. Wispa aims to build on the online success that saw it return to the nation's confectionery ...

Shortlist for Media Week Awards 2010 announced

20 Jul 2010 | by Arif Durrani

Media for Cadbury Wispa Gold Starcom MediaVest Group for Kraft Philadelphia ZenithOptimedia for O2 ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...

Posterscope makes it a clean sweep at Clear Channel Outdoor Planning Awards

20 Apr 2010 | by Maisie McCabe

Highly Commended: PHD and Posterscope for the Cadbury Wispa Gold' campaign Winner: Building a Brand ...

Newspaper giveaways from the weekend (24 to 25 October)

26 Oct 2009 | by Staff

-Team s very own George Peppard. Free Wispa Gold chocolate bar. Redeemable at Martin s and McColl s. Mail ...

Carling offers free ad hoardings to local pubs

22 Sep 2009 | by James Quilter

to support a marketing push. Last month Cadbury gave away free outdoor media space as part of its Wispa campaign. The campaign for Wispa Gold offered consumers the opportunity to insert their own messages ...

Is nostalgia covering up for a lack of new product development?

28 Apr 2009 | by staff

Following the successful relaunch of Cadbury's Wispa, companies have been rushing to revive old..., Westmill Foods The recent successful resurgence of Wispa, an iconic brand from the 80s, has paved ...

How brands can crash the party

21 Apr 2009 | by Alex Blyth

for the show, through to Cadbury relaunching Wispa on Facebook, we have already seen enough examples of social ...

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