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Start small, aim big

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...

Carling offers free ad hoardings to local pubs

to support a marketing push. Last month Cadbury gave away free outdoor media space as part of its Wispa campaign. The campaign for Wispa Gold offered consumers the opportunity to insert their own messages ...

Is nostalgia covering up for a lack of new product development?

Following the successful relaunch of Cadbury's Wispa, companies have been rushing to revive old..., Westmill Foods The recent successful resurgence of Wispa, an iconic brand from the 80s, has paved ...

Cadbury reviews £25m media task

called a review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a "bring ...

Cadbury reviews £25m media task

review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a bring back Wispa ...

Cadbury draws up global digital strategy

trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...

The Work: Private view

of the Wispa (1) chocolate bars from the cultural rubbish heap that was the 80s. As a writer, I love long ...

The Work: New Campaigns - UK

. CADBURY - WISPA'S BACK CREDITS Project: Wispa's back Client: Jodie Bates, brand manager, Cadbury Trebor Bassett Brief: Announce the return of Wispa Creative agency: Publicis Writer: Alex Ball Art director ... : Posters THE LOWDOWN Wispa is back. Years after being withdrawn from the confectionary shelves ...

Media: Things we like

. THE RETURN OF CADBURY'S WISPA Hurray, Cadbury is bringing back that 80s icon of chocolately loveliness, the Wispa. At the time it was pulled in 2003, we seem to remember some nonsense about there being no point producing both Wispas and Twirls, as they were too similar. They are, of course, totally different. Anyway ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.