Cadbury draws up global digital strategy
04 Mar 2008 | by Gareth Jones
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
of the Wispa (1) chocolate bars from the cultural rubbish heap that was the 80s. As a writer, I love long ...
. CADBURY - WISPA'S BACK CREDITS Project: Wispa's back Client: Jodie Bates, brand manager, Cadbury Trebor Bassett Brief: Announce the return of Wispa Creative agency: Publicis Writer: Alex Ball Art director ... : Posters THE LOWDOWN Wispa is back. Years after being withdrawn from the confectionary shelves ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.