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Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...
Cadbury has appointed CMW (formerly Clark McKay & Walpole) to the digital account for Wispa...The agency beat Dare and Iris to the business and will create a communications campaign ahead of the Wispa relaunch later this year. The campaign will also include above-the-line elements. ...
for Wispa following a three-way pitch....The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year. The campaign will be digitally focused but will also include ... million UK media planning and buying business, which currently handled by Starcom. Wispa was withdrawn ...
on social networking sites such as Facebook, Cadbury is using the microsite http://www.wispa.co.uk/ to build.... The website was designed and created by Brave. Wispa is the first Cadbury brand to ever have been re ... ,000 Facebook fans alone have campaigned to persuade Cadbury to bring Wispa back. ...
Publicis will create advertising for the return of Cadbury's iconic Wispa chocolate bar, which
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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