Facebook celebrates fifth birthday with virtual thanks gift
04 Feb 2009 | by Jacquie Bowser
back its Wispa chocolate bar , while another group helped organise an anti-knife crime march in London ...
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Cadbury launches new 'online playground' for Wispa brand
07 Jan 2010 | by Matt Williams
LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...
Facebook members reach 2m in London
30 Jan 2008 | by Jacquie Bowser
to Cadbury s bringing back Wispa for example. As a result of this power, when it comes to brands liaising ...
HSBC backs down on graduate charges after Facebook campaign
30 Aug 2007 | by Jennifer Whitehead
to get Cadbury to bring back the Wispa chocolate bar succeeded, partly inspired by a number of groups ...
Is Facebook the future of market research?
30 Aug 2007 | by Ray Poynter
,000 members between them, petitioned for Wispa (a bar discontinued in 2003) to be relaunched. Cadbury have ... this with Wispa, and Facebook users have learned they can make a difference. Will Facebook change the way brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
