Cadbury draws up global digital strategy
04 Mar 2008 | by Gareth Jones
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
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Cadbury reviews £25m media task
09 May 2008 | by Anne Cassidy
called a review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a "bring ...
Facebook members reach 2m in London
30 Jan 2008 | by Jacquie Bowser
to Cadbury s bringing back Wispa for example. As a result of this power, when it comes to brands liaising ...
Campaign Annual 2007: Top 10 Press ads
14 Dec 2007
1. CADBURY, 'WISPA'S BACK'...Seemingly from out of nowhere, Publicis came through with a long-copy ad that may well pick up quite a few awards next year. Promoting the comeback of the Wispa chocolate bar, this is a warm-hearted and playful look back at the 80s. Agency: Publicis Writer: Alex Ball Art director: Andy Johns 2 ...
Media Forum: Will Facebook ad plan work?
16 Nov 2007
conversations. For instance, the 'Bring Back Wispa' campaign," he points out. "The bottom line is that anything ...
Cadbury heralds Wispa return with microsite
02 Oct 2007 | by Staff
on social networking sites such as Facebook, Cadbury is using the microsite http://www.wispa.co.uk/ to build.... The website was designed and created by Brave. Wispa is the first Cadbury brand to ever have been re ... ,000 Facebook fans alone have campaigned to persuade Cadbury to bring Wispa back. ...
In search of the new creative idea
28 Sep 2007
persuading Cadbury to relaunch Wispa. Perhaps, as Bartle Bogle Hegarty's Kevin Brown suggests, "active ...
HSBC backs down on graduate charges after Facebook campaign
30 Aug 2007 | by Jennifer Whitehead
to get Cadbury to bring back the Wispa chocolate bar succeeded, partly inspired by a number of groups ...
Is Facebook the future of market research?
30 Aug 2007 | by Ray Poynter
,000 members between them, petitioned for Wispa (a bar discontinued in 2003) to be relaunched. Cadbury have ... this with Wispa, and Facebook users have learned they can make a difference. Will Facebook change the way brands ...
The Week: Advertising News - Publicis to work on Wispa
24 Aug 2007
Publicis will create advertising for the return of Cadbury's iconic Wispa chocolate bar, which
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
