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Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
is not the first brand to be reintroduced following online petitions. Cadbury revived Wispa in 2008 following a Bring Back Wispa campaign on Facebook. ...
LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...
back its Wispa chocolate bar , while another group helped organise an anti-knife crime march in London ...
Brand: Wispa Marketing director: Phil Rumbol Agency: Publicis Executive creative director: Nik ...
. It will join other recent revivals such as Cadbury's Wispa, but is it a step too far?...I love the nostalgia brand revival work. The Wispa campaign was great fun, but it was their idea and that's where it should stay. These things start as an uncomfortable commercial tactic to drive volume ... Wispa returns, Starburst renamed, now Marathon makes a comeback. Confectioners buggering around ...
Cadbury has appointed CMW (formerly Clark McKay & Walpole) to the digital account for Wispa...The agency beat Dare and Iris to the business and will create a communications campaign ahead of the Wispa relaunch later this year. The campaign will also include above-the-line elements. ...
for Wispa following a three-way pitch....The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year. The campaign will be digitally focused but will also include ... million UK media planning and buying business, which currently handled by Starcom. Wispa was withdrawn ...
called a review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a "bring ...
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