Three shortlisted to take over Cadbury PR
15 Jan 1998 | by SOPHIE BARKER
position, ahead of Mars and Nestle. Cadbury s brands include Dairy Milk, Fuse, Wispa, Flake, Roses ...
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MEDIA: Surprise strategy catches attention - According to clients, the bigger and more unusual the media, the better. By Andy Fry
28 Oct 1999 | by ANDY FRY
. Two of the best-known examples are Cadbury s Wispa Gold, on the dome of St Paul s Cathedral, and a ...
NEWS: Harding prepares to make a global squash racket
22 Nov 1996 | by ROBERT DWEK
), the Professional Squash Association (PSA) and the Women s International Squash Player s Association (WISPA ...
DIARY: I’m only a punter but...
09 Feb 1996
are they so devoid of propriety? Why do they emblazon Wispa Gold upon St Paul s Cathedral ... s heard of it before and now awareness has gone up to 93 per cent . Why have sales of Wispa Gold ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
