Mark Pinsent Shine Communications: The year of the network
18 Nov 2010 | by Mark Pinsent, Shine Communications
that gathered online to urge Cadbury to bring back Wispa? How is P G maintaining relationships with the millions ...
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Sophy Tobias, Facebook: A future born from our past
29 Jun 2011 | by Sophy Tobias
. Whether it is the ' Bring Back Wispa ' campaign or the way Hugo Boss has created a competition to find its ...
Technology: Best of the Tech Blogs
10 Sep 2010
, Milky Bar, Wispa, OXO, Monster Munch, Tetley Tea and others are harking back to yesteryear in everything ...
Hit or Miss? Cadbury plans to open chain of branded high-street cafes
16 Apr 2010
? The brand needs to look forward - it's all WiFi with your Wispa nowadays - and use this chain to join up ...
Friday Drop: Bad week for Kraft CEO Irene Rosenfeld
12 Feb 2010 | by Caroline Randle, Waggener Edstrom
assuring Mandy that the plant would stay . A careless Wispa? Cadbury actually decided to close the plant ...
Borkowski and Brands2Life win digital and tech
21 Oct 2008 | by Chloe Markowicz
Borkowski picked up the award for Campaign of the Year and for Digital Innovation for its Bring Back Wispa campaign. Wispa fans had been using social networking sites to call for a return of the iconic chocolate treat. Cadbury Trebor Bassett responded that Wispa would be returning, but following ...
Hit or Miss: Social network campaign to bring back Wispa chocolate bar
11 Aug 2008
Wispa comeback People power triumphed this week when Cadbury announced it would reinstate its Wispa...groups on Facebook, MySpace and Bebo. Borkowski PR, the agency advising Cadbury, said Wispa would be back ... of the 1980s rejoiced this week at the permanent return of Cadbury's Wispa, thanks to an independent' fan ... by tapping into nostalgia and helping to generate talkability' via digital media. Chinese Wispas ...
Awards: PRWeek Awards 2008 finalists
01 Aug 2008
for Cadbury Trebor Bassett Bring Back Wispa COI for Royal Air Force RAF Afghan Diaries Kaizo ...
Zavvi calls in Borkowski to boost Virgin takeover
04 Oct 2007 | by David Quainton
s to relaunch the Wispa chocolate bar. Bork owski was brought in to support an online campaign mainly ...
HSBC backs down on graduate charges after Facebook campaign
30 Aug 2007 | by Jennifer Whitehead
to get Cadbury to bring back the Wispa chocolate bar succeeded, partly inspired by a number of groups ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
